author(s)
Guta Bukero Geyo

abstract
Two districts were\r\ninvolved in the study: one from the Guraghe zone of the Southern Nations,\r\nNationalities and People\'s Region and one from the Finfine surrounding area of\r\nthe Oromia special zone in the Oromia region. The target population was\r\nstratified using the farming system as a criterion to achieve a relatively\r\nhomogeneous group. Following the determination of the target population and\r\nresource availability, 137 households made up the sample size. Standard\r\ndeviation, mean, percentage, and frequency were among the descriptive\r\nstatistics that were employed. Value chain mapping, profit margin analysis, and\r\ninferential statistics like the t-test and chi-square were utilized to examine\r\nthe data. Rosemary herbal goods\' value chains are distinct in a way that hasn\'t\r\nreally affected conversations about value chains in a socioeconomic setting.\r\nSmall and medium-sized businesses frequently control this sector, which is\r\nsubject to a variety of laws pertaining to product quality and health claims.\r\nThe value chain needs to become more inventive, dynamic, and efficient in order\r\nto gain a competitive edge. Additionally, the MAPs sector needs to construct\r\nefficient lines of communication among value chain actors in order to react\r\nswiftly to changes in market demands.